GENDER AND DIGITAL ENTREPRENEURSHIP: DIGITAL SKILL AND EMPOWERMENT OF FARMERS IN INDONESIA

Indonesia The role of gender in digital entrepreneurship is becoming increasingly important, especially in the context of farmer empowerment in Indonesia. Digital literacy and skills are key for women and farmer groups to increase productivity, expand markets, and reduce economic disparities in rural areas. Gender Roles in Digital Entrepreneurship Research shows that women entrepreneurs in rural Indonesia still face significant challenges in digital literacy and skills, which limits their participation in the digital economy sector. Empowerment programmes that consider the specific needs and situations of rural women have proven more effective in improving digital literacy and strengthening their economic roles. The Influence of Digital Skills on Farmer Empowerment Digital skills significantly improve farmer performance, especially for millennials, by encouraging the use of information and communication technology (ICT) for marketing, decision-making, and farm business innovation. Good digital communication skills contribute to increased farmer productivity and profitability. Additionally, continuous digital training can overcome barriers to product promotion and accelerate the adoption of a green economy.

Policy and Empowerment Strategy Implications Effective empowerment strategies include continuous digital training, intensive mentoring, and adapting programmes to local conditions and gender needs. Credit availability and reducing talent loss are also important factors in strengthening the impact of digitalisation on farmers’ income growth.

Recommended Readings for Related Subtopics:  Women Entrepreneurship Empowerment  Digital Skills and Farmer Income Growth  Digital Promotion Strategies and ICT Adoption Conclusion Gender-based digital empowerment is crucial for improving the welfare of farmers in Indonesia. Programmes that are responsive to the needs of women and young farmers, as well as structured digital training, can accelerate rural economic transformation and reduce the digital divide.